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Product Design Awards

Award-winning product design reflects current consumer trends

In a year like no other, the award-winning products of the iF DESIGN AWARD 2021 mark our collective preoccupations: from home fitness and cocooning to emergency preparedness, designers' minds have been on the pandemic this year. Hygiene and health dominated many designs, and while many entries focused on cutting-edge AI and smart technologies, there was also a refreshing turn to low-tech product design. While computer-related designs often focused on second and even third screens (perhaps in response to working from home), kitchen designs moved towards multifunctional devices. A concern for sustainability and the reduction of energy and material use are also increasingly visible among the winning entries in practically all categories. All in all, the quality of the designs submitted from Asia, Europe, the Americas and other regions across the globe continues to rise, with our jurors praising good designs from unexpected sources.

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