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The youngest Discipline of the iF DESIGN AWARD is the fastest growing at the same time. The increasing number of entries and awards for Service Design and also the growing number of service design specialized studios only show how the importance of good services, be that a fitness app or the customer experience at an insurance company, grew in significance. Again, the number of entries and the strongest Category – Health – give insight into the market and where the best services are needed the most. The winners come from 12 countries, while the most awards actually went to Europe, and so did the iF gold awards: Germany, Hungary and Netherlands.