Locally and tradition-driven Design Studios lead the Discipline

One might say it started with Instagram that stylish residing in heavenly designed hotels became a thing for the modern, urban traveler! No wonder, the category hotels, spas, restaurants and bars is the strongest in the Discipline Interior Architecture of the iF DESIGN AWARD 2020. The awarded Interiors are more than ‘instagrammable’ – they also show how the designers managed to incorporate culture and tradition into their designs – the so-called hyper-local trend, which can best be seen in the designs from Asia. In fact, the most awards went to Asia, with China, Taiwan and Japan. A fair amount of awards (32) went to design studios from Germany, too – for offices, exhibitions and installations.