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In times like these, especially in the creative industries, it is important not to lose hope. What is even more important: stay innovative!
and manufacturers alike ask themselves: What does the future hold? How will the
way we work and live change? What will be “up-to-date” when this crisis is
over? In their everyday work, they often rely on trend forecasts to do research on new products and designs, although, of course, they set the trends themselves too.
How, then, is a trend actually started?
Trend forecast institutions are currently reframing their mindsets for 2021. They are rethinking their trend predictions, as the world we know already sheds a completely new light on the future.
But how do
trend forecasts come to life? How do these institutions work and how do they
develop their reports? We asked someone, who has to know it: Our content partner, the Chinese design agency YANG DESIGN, founded by iF juror Jamy Yang, gave us some insight into how they research their yearly trend forecasts which have an outstanding
hit rate for the Chinese market.
Trend forecasting in a nutshell:
First, there is an analysis of the global trends, followed by a deep and thorough exploration of the local market, an effective analysis of each consumer segmentation. However, similar to other institutions, YANG also works with researches of the social formation, consumption trends, and design expert interviews.
As for YANG DESIGN, who also opened a design museum in the middle of Shanghai, they always prepare four macro trends: In each macro trend, they provide corresponding CMF (color, material, and finish) proposals, which are suitable for various design fields.
Download the exclusive sheet with detailed info below!
Have a closer look at the methodology of YANG DESIGN and download the overview on trend forecasting for free here!
(published in May 2020)