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Conceived by Lauro Andrade, director of SUMMIT-PROMO, curated by journalists Simões Neto and Regina Galvão, every year the DW! São Paulo Design Weekend celebrates important moments for the market and, in 2017, reaffirms its position as the largest urban design festival in Latin America. During the design week, over 300 events take place with the participation of designers, shopkeepers, industries, universities, design malls, architects, interior designers, event promoters, citizens and consumers