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Grohe

Premium
Grohe

Creative Status

  • iF awards 73

iF Ranking 2017

  • 2017 Position 100
  • 2017 Position 83
Quality, technology, design and sustainability. Four brand values that illustrate our commitment to creating exceptional experiences. We set our standards extremely high to ensure that every time you turn on a GROHE faucet or step into a GROHE shower you can feel the difference.

Key Company Data

  • Headquarter Düsseldorf

  • Locations Europe, Middle East, USA, Canada, South America, Asia, Australia, New Zealand, Africa

  • Employees > 5000

  • Founded 1936

Business Sectors

  • Lifestyle
  • Retail Trade
  • Services
  • Gastronomy & Tourism

Grohe

GROHE – A global premium brand

Distinctive product solutions for bathrooms and kitchens

GROHE is the world’s leading provider of sanitary fittings. GROHE was taken over by the LIXIL Group and the Development Bank of Japan in January 2014. The LIXIL Group is the global leader in the building materials and housing equipment industry. Since April 2015, GROHE has been part of LIXIL Water Technology (LWT), the global market leader in the sanitaryware industry. LWT pools all of LIXIL’s sanitaryware businesses in a dedicated business unit with each brand, namely GROHE, American Standard and LIXIL/INAX, remaining independent.

Positioned as a single-source supplier of complete bathroom solutions, GROHE markets the full gamut of bathroom fittings under its GROHE, GROHE SPA® and GROHE Professional brands. The range includes designer faucets for bathrooms and kitchens, thermostats, showers and shower systems, installation and flushing systems as well as washbasins, bathtubs, toilets, bidets and accessories.

GROHE products are manufactured by the global production network, which includes three German factories, each designated as a GROHE Center of Excellence, in Hemer, Porta Westfalica and Lahr. The Corporate Center of Grohe AG, the in-house Design Studio and the GROHE Store, a multifunctional showroom that imaginatively showcases the GROHE brand universe, are all based in Düsseldorf.

A worldwide workforce of some 6,000 men and women in 130 countries are dedicated to creating innovative products which add genuine value to customers’ daily lives.

GROHE promises unrivalled enjoyment of water at any time. Its ambitious product philosophy, which is based on the perfect balance of quality, technology, design and sustainability, represents a guarantee that this pledge will be fulfilled. Only sustainable products that meet this requirement can embody the GROHE brand and be brought to market.

 

Technology

The GROHE brand and its excellent products have made their mark on the market for many decades. The brand’s long-standing technological leadership is once again being highlighted in the group’s current advertising campaign entitled "Masters of Technology". This campaign celebrates both the people behind the technologies ("Masters of Technology") and the unique user benefits ("Moments of Truth") delivered by the products. All GROHE branded feel-good technologies blend technical perfection with emotion. They play a key role in the long-term functionality, the high degree of resilience and the outstanding ease of use that GROHE products feature. For example, GROHE SilkMove® ES technology not only allows for particularly smooth-running and accurate temperature control but also prevents inadvertently running the faucet in the mixed-water position. This energy-saving feature helps users avoid the unnecessary heating of water for such daily activities as hand-washing and tooth-brushing.

 

Quality

The GROHE "Made in Germany" seal highlights the company’s special competencies in development, design, manufacturing and quality assurance at its German factories. These factories set the stringent standards that are complied with by all GROHE factories worldwide, while at the same time providing stimulation and driving growth. External certification, e.g. by the TÜV or the DVGW (German Technical and Scientific Association for Gas and Water), plus internal durability tests in the GROHE Lifetest Laboratory and rigorous testing of materials, all contribute to quality assurance. These quality tests guarantee longevity, safety and comfort for an unrivalled water experience.

 

Design

Every person has their own particular style and GROHE has the products to match these lifestyles. Extending far beyond matters of form and function, GROHE design enhances consumers’ own styles and helps them personalise the look and feel of their bathrooms and kitchens. GROHE products combine excellent ergonomics with timeless aesthetics and emotions. The sophisticated designs of all GROHE products are developed at the in-house GROHE Design Studio led by Paul Flowers. The team’s mission is to create products that encourage intuitive interaction, please their users for many years to come and meet the needs of sustainable development. This concept has reaped rewards – GROHE products have over the course of many years won major awards at a large number of international design competitions, such as the red dot product design award, the iF design award and the Good Design Award. In 2011 the GROHE design team was named as the "red dot: design team of the year" by the internationally renowned Design Zentrum Nordrhein Westfalen.

 

Sustainability

Everything at Grohe revolves around water and the economical use of resources. In 2014, Grohe AG was ranked among the top three brands in the Companies category of the German Sustainability Award. Sustainability is an integral element of the corporate culture and deeply rooted in the structures and processes at GROHE. This means: sustainable products, responsible production and social accountability. The latter is exercised not only towards the company’s employees, customers and local communities, but also includes the company’s expertise-based social commitment, as illustrated by the November 2009 inauguration of the GROHE JAL Academy, a training workshop attached to the Don Bosco Institute of Technology in Mumbai, India. This vocational academy trains underprivileged young people, in particular orphans and those from impoverished backgrounds, as plumbers. The mission of this program is to empower young people to acquire a promising basis for a professional career and a positive future. GROHE continues to roll out this project to other Don Bosco training centres in New Delhi, India, and Manila-Tondo in the Philippines.

A brand with a great capacity for innovation, GROHE has a long track record of providing leadership for the sanitaryware industry in terms of innovation, the use of social media and the analysis of the status of sustainability in the German construction and property sector.

January 2016

GROHE – A global premium brand

Distinctive product solutions for bathrooms and kitchens

GROHE is the world’s leading provider of sanitary fittings. GROHE was taken over by the LIXIL Group and the Development Bank of Japan in January 2014. The LIXIL Group is the global leader in the building materials and housing equipment industry. Since April 2015, GROHE has been part of LIXIL Water Technology (LWT), the global market leader in the sanitaryware industry. LWT pools all of LIXIL’s sanitaryware businesses in a dedicated business unit with each brand, namely GROHE, American Standard and LIXIL/INAX, remaining independent.

Positioned as a single-source supplier of complete bathroom solutions, GROHE markets the full gamut of bathroom fittings under its GROHE, GROHE SPA® and GROHE Professional brands. The range includes designer faucets for bathrooms and kitchens, thermostats, showers and shower systems, installation and flushing systems as well as washbasins, bathtubs, toilets, bidets and accessories.

GROHE products are manufactured by the global production network, which includes three German factories, each designated as a GROHE Center of Excellence, in Hemer, Porta Westfalica and Lahr. The Corporate Center of Grohe AG, the in-house Design Studio and the GROHE Store, a multifunctional showroom that imaginatively showcases the GROHE brand universe, are all based in Düsseldorf.

A worldwide workforce of some 6,000 men and women in 130 countries are dedicated to creating innovative products which add genuine value to customers’ daily lives.

GROHE promises unrivalled enjoyment of water at any time. Its ambitious product philosophy, which is based on the perfect balance of quality, technology, design and sustainability, represents a guarantee that this pledge will be fulfilled. Only sustainable products that meet this requirement can embody the GROHE brand and be brought to market.

 

Technology

The GROHE brand and its excellent products have made their mark on the market for many decades. The brand’s long-standing technological leadership is once again being highlighted in the group’s current advertising campaign entitled "Masters of Technology". This campaign celebrates both the people behind the technologies ("Masters of Technology") and the unique user benefits ("Moments of Truth") delivered by the products. All GROHE branded feel-good technologies blend technical perfection with emotion. They play a key role in the long-term functionality, the high degree of resilience and the outstanding ease of use that GROHE products feature. For example, GROHE SilkMove® ES technology not only allows for particularly smooth-running and accurate temperature control but also prevents inadvertently running the faucet in the mixed-water position. This energy-saving feature helps users avoid the unnecessary heating of water for such daily activities as hand-washing and tooth-brushing.

 

Quality

The GROHE "Made in Germany" seal highlights the company’s special competencies in development, design, manufacturing and quality assurance at its German factories. These factories set the stringent standards that are complied with by all GROHE factories worldwide, while at the same time providing stimulation and driving growth. External certification, e.g. by the TÜV or the DVGW (German Technical and Scientific Association for Gas and Water), plus internal durability tests in the GROHE Lifetest Laboratory and rigorous testing of materials, all contribute to quality assurance. These quality tests guarantee longevity, safety and comfort for an unrivalled water experience.

 

Design

Every person has their own particular style and GROHE has the products to match these lifestyles. Extending far beyond matters of form and function, GROHE design enhances consumers’ own styles and helps them personalise the look and feel of their bathrooms and kitchens. GROHE products combine excellent ergonomics with timeless aesthetics and emotions. The sophisticated designs of all GROHE products are developed at the in-house GROHE Design Studio led by Paul Flowers. The team’s mission is to create products that encourage intuitive interaction, please their users for many years to come and meet the needs of sustainable development. This concept has reaped rewards – GROHE products have over the course of many years won major awards at a large number of international design competitions, such as the red dot product design award, the iF design award and the Good Design Award. In 2011 the GROHE design team was named as the "red dot: design team of the year" by the internationally renowned Design Zentrum Nordrhein Westfalen.

 

Sustainability

Everything at Grohe revolves around water and the economical use of resources. In 2014, Grohe AG was ranked among the top three brands in the Companies category of the German Sustainability Award. Sustainability is an integral element of the corporate culture and deeply rooted in the structures and processes at GROHE. This means: sustainable products, responsible production and social accountability. The latter is exercised not only towards the company’s employees, customers and local communities, but also includes the company’s expertise-based social commitment, as illustrated by the November 2009 inauguration of the GROHE JAL Academy, a training workshop attached to the Don Bosco Institute of Technology in Mumbai, India. This vocational academy trains underprivileged young people, in particular orphans and those from impoverished backgrounds, as plumbers. The mission of this program is to empower young people to acquire a promising basis for a professional career and a positive future. GROHE continues to roll out this project to other Don Bosco training centres in New Delhi, India, and Manila-Tondo in the Philippines.

A brand with a great capacity for innovation, GROHE has a long track record of providing leadership for the sanitaryware industry in terms of innovation, the use of social media and the analysis of the status of sustainability in the German construction and property sector.

January 2016

Portfolio

Awards

Contact


Contact

Grohe AG
Julia Lee
Feldmühleplatz 15
40545 Düsseldorf
Germany

Phone +4921191303219
in-seonjulia.lee@grohe.com
https://www.grohe.com