Professor Ferdinand Alexander Porsche, designer of the Porsche 911 and grandson of the Porsche founder, established the Porsche Design brand in 1972. It is a luxury brand with particular focus on technically inspired products. It offers classic men’s accessories that stand for functional, timeless and purist design. The product portfolio includes watches, sunglasses, luggage, a sport and fashion collection as well as electronic products and a men’s fragrance line. All the brand’s products are designed in the Porsche Design-Studio in Zell am See, Austria. Porsche Design products are sold worldwide in own retail and franchise stores, shop-in-shops, up-market department stores, exclusive specialist stores and the official online shop. Additionally the Porsche Design Studio also does work for other companies in the areas of industrial and product design.