Newplan is a leading industrial design consulting company in China. Founded in 2000, it commits itself to help global customers to enhance competitiveness on brands and products.

Professional team composed by more than 400 top designers provides customers integrated solutions in which the competitiveness of brand and product is the core. The solutions cover the whole process of product innovation, including market and user research, brand and product planning, product design and design result industrialization service.

With more than 3000 successful cases, the company had the honor to win global design awards, such as iF, Red Dot and so on, having great affect on consumer electronics, home appliances, communication terminal, medical equipment, industrial equipment and other fields. The customers of the company include General Electric, Motorola, Thomson, Siemens, GREE, Media, Haier, Huawei, Lenovo, ZTE, Mindray, Chint Group, etc.