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LG Electronics


Creative Status

  • iF awards 341


TOP 3Asia2015 – 2019
BEST OFHome Appliances2015 – 2019
TOP 3Inhouse Design Teams2015 – 2019
TOP 3Companies2015 – 2019
TOP 3of 2489AsiaTOP 3 Asia 2015 - 2019
BEST OFof 186Home AppliancesBEST OF Home Appliances 2015 - 2019
TOP 3of 1638Inhouse Design TeamsTOP 3 Inhouse Design Teams 2015 - 2019
TOP 3of 4215CompaniesTOP 3 Companies 2015 - 2019
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Design That Integrates Sensitive Ergonomics and Technology

At LG, we have been delving deeply into design and research that takes full advantage of our technologically advanced era. That's why the work of the design team is geared toward the company's vision of becoming a "Digital Life Creator." From a practical perspective, technology is becoming an increasingly important part of our modern lives. A growing number of products come equipped with "intelligent" microchips and networking options.

This design area, though still in its early stages, has great potential.

In this context, design plays a critical role in harmonizing technology and human needs-something that requires designers to put on their "inventing caps." Designers are now charged with predicting emerging needs, designing new worlds and lifestyle concepts, and making their inventions available to the public in a timely manner.

This trend was started by the Life Soft Research Lab, which was established about 20 years ago. Design plays a crucial role at the Corporate Design Center, even if much of the work within the Center remains largely unseen by the outside world. It is there that researchers, designers, and trend scouts predict the future by examining and identifying consumer needs, observing the public's interest in products, and then developing design concepts and solutions based on this legwork.

This means that staffers are always one step ahead of the market and are already working on products for the future. And, apart from its focus on products and technological opportunities, the center also attempts to understand customer and market trends.




LG Electronics Inc.

19, YangJae-dearo 11gil, seoch-gu
South Korea

Phone +83 10 30025891