Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

edel entertainment GmbH

edel entertainment GmbH

edel entertainment GmbH


Developement of a packaging for a cooking course by TV cook Tim Mälzer using the size of the DVD  cover and adding a book of 80 pages. With his authentic and down-to-earth way of cooking, Tim established as kitchen bull. Due to this the packaging uses the look of a solid cutting board branded with the newly developed logo. A sleeve in tablecloth-like material gives info on the content. The book-layout follows an overall basic grid. The visual language evolves from the interaction of live shots contrasting foodshots. The typography has a crafted look, more home made than over-polished, matching the style of  Tim Mälzer.



 


Awards