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[Pound of Motive]
Our mission is M POUND. We are doing a lot of design work to make a distinction between 'Attractive' and 'Non-attractive' all the time. The boundary of it is not clear, but definite. It is both an aesthetic and an idea aspect. We have found similar words expressing this kind of boundary. This is a word that has existed since the 1300s and the mankind has been describing the phenomenon. That's MOTIVE. 'Motivation', in other words, the inner urge to move people is the motive.