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The concept reflects the local arts and culture of Malaysia. The designs inspiration comes from three major races: Malay, Chinese, and Indian culture as the theme. The three colors of the Malaysia flag are: blue, red, and yellow. Those three packaging are mainly hand-painted to highlight their own culture and characteristics. The main target audience is tourists who come to visit in Malaysia. It's to let them to understand the traditional culture of Malaysia. When you see this packaging, you will understanding the culture of Malaysia. Its elements reflect the artistic combination of Malaysian traditional culture.