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Soft watch has its casing and strap made of one TPE plastic piece, this helps reducing manufacturing cost, assembling cost, and streamlining recycling process. Using the thickness of the flexible case and band to control the rigidity and transparency on different areas of the watch.
Soft watch project contributes a great creative sense into our fast moving South Australian product design field. The design focuses on practical design philosophy that using the properties of the materials to derive the majority of a design.