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Mercedes-Benz @ IAA 2019

Mercedes-Benz @ IAA 2019
Mercedes-Benz @ IAA 2019

With its IAA 2019 trade fair presence, designed by jangled nerves (architecture) and Atelier Markgraph (Communication), Mercedes-Benz takes visitors on a fascinating journey into a brave new world of mobility. The core of the presentation is a partially interactive and digital-heavy installation, employing exhibition architecture that deliberately incorporates the festival hall at the Frankfurt trade fair. The focus is always on the customers with all their needs, questions and desires. The result is an exciting customer journey around current mobility issues, while also providing for some great selfie moments.

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