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Jara Island is the largest eco-friendly resort in the Korean metropolitan area, boasting a size of 200,000 pyeong. Although it is widely known to the public as the Jarasum International Jazz Festival, we developed Jarasum's unique brand identity by conducting big data analysis and surveys for about nine months to break away from the image of the existing festival attraction and become a tourist attraction in Korea. Jara Island BI has a symbolic motif of the island's topography to make it easier for residents and tourists to recognize it, and has applied four color branding to characterize the four islands as thematic zones. In order to evaluaVISIT WEBSITE