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Inspired by the inner temperament of its own brand culture, the Motai box packaging design of Zhangfei Beef carries the signature of the facial makeup brand logo of the Three Kingdoms culture of China with an antique feel and rich cultural flavor; the patented Motai packaging box technology is used to pack irregular pieces of beef, showing the shape directly in a unique style. The traditional brand “Zhangfei Beef” thus becomes flexible and intimate, deepening interaction with consumers. This is the rebirth of a traditional Chinese brand in the background of current fashion and culture.