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Ruitian Village, located in Lugu Township, Nantou County, in the upper reaches of Cho-Shui-Hsi, is the highest place in Taiwan where rices are planted. It has a unique pure water source and fertile black soil. Rice farmers insist on using friendly farming methods to raise every field, therefore the healthy and plump Lugu sunshine rices are bred. In terms of visual package design, it takes the natural environment of rice growth as the thought, which describe the abundant sunshine, clean and nontoxic ecological environment, with organic duck rice and Oryzias latipes representing friendly farming methods.