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After years of quietly admiring Vitra’s exceptional range of furniture and interior accessories, we got the opportunity to create their new packaging concept.
Getting to know the legendary Swiss brand we were overwhelmed by the proud craftsmanship and manufacturing knowledge. And the Campus in Weil am Rein was nothing but a masterpiece itself. But the packaging and accompanying printed materials needed an up-grade. Vitra was broadening their sales channels and the new packaging should enhance the brand's presence in the noisy retail landscape to reach new audiences.