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How can we create awareness and recognition without over-using the well-known brand logo? How can the Coca-Cola brand reach new target groups in the hospitality industry? Brandlab has been entrusted with various projects for Coca-Cola, all of which are aimed at increasing sales, meeting changes in the market and target group expectations. We developed clear guidelines for the branding and sale of Coca-Cola in hip locations, designed bar concepts for unusual venues (e.g. for the TV show "The Voice of Germany") and developed completely new retail scenarios.