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Alongside its inner-city and domestic charging services and products, E.ON has set its sights on building up an extensive pan-European infrastructure along motorways. Brandlab was responsible for project planning, prototype design and a rollout plan, while Graft Architects will take care for the currently planned implementation of all 240 stations between Norway and Italy. The result is not only a formal interpretation of the charging process as such, but also a new business model for services and marketing measures in the lounges as well as the development of an entirely new spatial brand experience for existing and new customers.