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Shifting perspectives

Shifting  perspectives
Shifting  perspectives

Following the diesel affair, the Volkswagen Group presented itself at the DRIVE Automobilforum in Berlin with an exhibition on the subject of sustainability. Brandlab won – together with Archimedes and Rat für Ruhm und Ehre – the competition with the "SHIFT" concept. The exhibition asked questions and shed light on the topic from different internal and external perspectives. A key topic is also the recognition and at the same time the call for personal responsibility when it comes to sustainability. Various interactive exhibits – digital as well as analogue ones – illustrate interrelationships and reveal new paths.


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