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To this project, we have been challenged to understand how a new artistic supplies brand could be positioned by high quality and performance, yet being a close and empathic brand. Artools comes with a fresh mindset on the segment where most brands have an wide history, as well as high standards and prices. Bendito has developed the strategic positioning, naming and visual concept for the brand, enhancing its contemporaneity and simplicity in a visual that depicts the real connection between artist and tool during the creative process. Artools is a high performance brand that talks about self-experimentation, freedom, accessibility and being sVISIT WEBSITE