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La Bombe produces delicious eclairs from a family recipe. And with it, their stories. These stories have been translated by Laika into playful and surreal imagery, with characters that inspire lightness and an explosion of joy. The idea is that La Bombe invites you to be part of a dream.
To compose scenes, Laika created surreal characters and scenarios that metaphorically refer to the La Bombe store and its neighborhood. The packaging that carry the eclairs are more than packaging, they are an invitation to taste the product and, above all, to gift someone special.