Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Riba is a famous bar and restaurant in Rio de Janeiro. The label of his new beer had to translate the idea of lightness of the new product. Laika conceived the image of a mermaid, icon of the Riba brand, with wings, floating in the clouds. About the visual concept, in Portuguese, the word "leve" means light, light to the point of taking flight. Hence the polysemy with the flying mermaid and, by extension, the analogy with the balloon present at the top of bottle. The objective was to reach the female audience and goers of the beaches of Rio de Janeiro.VISIT WEBSITE