Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

MOOY Brand and Product Lines Building

MOOY Brand and Product Lines Building
MOOY Brand and Product Lines Building

A startup company wanted to build a young and dynamic brand for the millennium generation to help them solve everyday problems generated by the hyper-connected, on-the-go urban lifestyle. From naming, logo design, the new product lines, to purchasing and unboxing experiences, every step should be thoroughly considered and designed to portray the brand core values – fun, bright, and smart. As the millennium generation tends to have shorter attention spans, we need the brand images, product design, as well as the display to be as chic, bold, and eye-catching as possible to make them fall in love with MOOY at first sight.