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MOOY Brand and Product Lines Building

MOOY Brand and Product Lines Building
MOOY Brand and Product Lines Building

A startup company wanted to build a young and dynamic brand for the millennium generation to help them solve everyday problems generated by the hyper-connected, on-the-go urban lifestyle. From naming, logo design, the new product lines, to purchasing and unboxing experiences, every step should be thoroughly considered and designed to portray the brand core values – fun, bright, and smart. As the millennium generation tends to have shorter attention spans, we need the brand images, product design, as well as the display to be as chic, bold, and eye-catching as possible to make them fall in love with MOOY at first sight.

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