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Molovino Branding and Visual Communication

Molovino Branding and Visual Communication
Molovino Branding and Visual Communication

We wanted to create an honest brand that is modern, vibrant, and at the same time, representing the proud African heritage. In Xhosa, one of the languages of South Africa, “molo” means hello. That is why we combined the word with “vino”, meaning wine in Italian, to be the brand name - Molovino - as a genuine greeting to wine lovers. A pictorial icon was formed with three important elements: an Umbrella Thorn Acacia tree depicting the savanna; a wine glass; and a setting sun that implies the time of the day when you usually enjoy a glass of wine. We also created a unique typeface that is contemporary yet with a tiny hint of serif.

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