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Strong, own label brands have long been a key success factor within the retail, food industry. The REWE Group had therefore invited the Peter Schmidt Group to pitch for a development of a new, premium own-label brand at the end of 2008 and our task was to create an attractive, umbrella brand for many exceptional products from around the world. Today, the range is constantly changing and being continuously expanded whilst our concept and name "Feine Welt"' has become a basis for an ongoing, successful working partnership with the REWE Group.VISIT WEBSITE