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The beer brand Astra cultivates the edgy neighbourhood vibe of Hamburg’s St. Pauli district and it also occupies the largest box in the local Millerntor Stadium. After a fundamental redesign, it is so down to earth that it perfectly corresponds to the non-conformist style of the brand: the box is no elitist VIP room, but reminiscent of a shared student flat, lovingly designed in retro style down to the smallest details. The results: heightened curiosity, more time spent there, more beers drunk.VISIT WEBSITE