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The objective is to induce the companies of the Paraná state, Brazil, the design culture, stimulating the innovation and allowing a bigger competitiveness in the industries.
The Paraná Innovator Program through Design uses the methodology "Design na Prática" developed by the Centro Brasil Design and helps the companies to identificate innovation opportunities and with the research for design studios, facilitating and stimulating the creation of products, packages, visual identities and services more competitives and successfull.