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The task of the relaunch was to make the brand strategy and repositioning the 'Nürnberger Versicherung' visible: The organization opens itself up to the customer, the focus is on the feeling of relief for the individual, to whom 'simply the right protection' is offered.
The new design constants as well as dynamic design principles create an agile, modern brand appearance - completely in line with the brand values 'clear', 'uncomplicated', 'solid'.