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As a consequence of strategic corporate developments, the brand identity of Europe's largest bonus and frequent flyer programme was holistically revised. The new clarity and orientation are expressed in a unique image that corresponds to the positioning.
The challenge was to create an individual identity with synergetic effects by using design elements from the Lufthansa Group universe with the aim of being an attractive and at the same time circumspect platform for strong partner brands. Besides the definition and implementation of a new visual style, an illustration style was created to reflect the diverse content.