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From April 17 to 22, 2012, it was realized in Milan the show BRAZIL: design, innovation and sustainability – A vision about the Bienal Brasileira de Design 2010, during the Brazil S/A show. The exhibition occurred at the same time of the Milan Design Week and the Salone del Mobile di Milano.
The show presented a short part of the Bienal of 2010, realized in Curitiba, that had as central axis the innovation ally to sustainability. In this selection, nine states were represented and several segments: furniture, lighting, jewelry, bicycles, personal care objects, shoes and tissues.