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ASI Brand Design

ASI Brand Design
ASI Brand Design

Walking and trekking holidays are ASI GmbH’s area of expertise.
In a comprehensive brand re-launch jäger & jäger fully re-developed all image elements and communication as well as the imagery. The new logo refers to the Alpine roots of the company,
which was founded in 1963 as Alpinschule Innsbruck, while simultaneously portraying an archaic, rudimentary A, which stands for the original natural experience and at the same time evokes a number of associations such as e.g. paths and mountains. In addition to numerous digital content activities, a printed magazine is published twice a year containing in part extremely personal stories.

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