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The new brand portal for the Messe Frankfurt is not only a signpost through a complex system of
guidelines for the company’s Corporate Design, it also provides information on strategic considerations and offers a comprehensive constantly updated Best-Practice sector.
A multi–level campaign comprising e-cards, web specials, posters and give-aways has been developed to inform the stakeholders of launch and introductory events. As a conceptual idea the three illustrated and caricatured target groups are taken from the house font – i.e. from one of the fundamental design elements of the portal.