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Re-branding of Global Encounters, Argentina based holding company active in the travel and tourism industry, specialised in Latin- and South America. The application of the concept allowed the construction of a single-minded and well articulated brand identity with a clear positioning, where cultural elements are used to recall specialized offerings, while the modern look conveys reliability and robustness. The system allows unlimited possibilities to integrate new units and launch new products within a consistent, flexible visual framework, also sustainable over time.VISIT WEBSITE