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VK Lillie, New York - Brand identity

VK Lillie, New York - Brand identity

Identity for VK Lillie, New York City-based jewellery brand (sold, among others, at
Browns in London and Colette, Paris). The logo, a minimal graphic reduction of the typical tweed pattern base module, forms both a V as well as a K depending on the point of view. The development of this “multi-directional” identity high-lightens this double lecture by developing different textual contents on both axes.

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Caselli Strategic Design

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