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San Pellegrino Terme - Territorial branding

San Pellegrino Terme - Territorial branding

The territorial identity system works as a bold yet semi-transparent layer overlapping the whole city, its communication and its activities, creating a trait-d'union between past and present. The functionality of the design offers unlimited possibilities to integrate new services and attractions. The wise use of scale, materials, and production techniques is also suitable to transfer all properties and virtues of water, which becomes the distinctive element for the entire city identity.


Caselli Strategic Design

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