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Pirelli P Zero - Logo design

Pirelli P Zero - Logo design

Development of the Pirelli P Zero logo in order to introduce the historical tire brand into the fashion market. The communication power of the extended P, a hundred-years-old icon, allowed the removal of the original mark's content while maintaining an immediate link to Pirelli's brand. The unique P figure relates to a basic shape, the circle (zero), which completes the sign's image balancing its optical weight. The logo becomes a pure graphic image, an architectonic sign with a strong visual impact capable of translating the brand's values through a language of style and simplicity in accordance with the sector's standards.

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Caselli Strategic Design

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