Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Development of the Pirelli P Zero logo in order to introduce the historical tire brand into the fashion market. The communication power of the extended P, a hundred-years-old icon, allowed the removal of the original mark's content while maintaining an immediate link to Pirelli's brand. The unique P figure relates to a basic shape, the circle (zero), which completes the sign's image balancing its optical weight. The logo becomes a pure graphic image, an architectonic sign with a strong visual impact capable of translating the brand's values through a language of style and simplicity in accordance with the sector's standards.