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Worldreader - Brand identity

Worldreader - Brand identity

Rebranding of Worldreader, social enterprise committed to making digital books available to all in the developing world. The new logo stresses the idea of "blooming through education" as it can be "read" as a flower bud ready to bloom but also as a reading child. The extreme visual synthesis aims at creating a symbol which has the potential to become iconic: easy to decode, recognize and memorize both for developed countries (for fundraising activities and to create awareness) as well as in the field (from governments down till the most remote elementary schools).

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Caselli Strategic Design

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