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Koenig & Bauer - Printing Machines

Koenig & Bauer - Printing Machines
Koenig & Bauer - Printing Machines

A complete design transformation for the world's oldest printing press company, incorporating a new product and UX design language that will subsequently be applied to all Koenig & Bauer products. A bold future-oriented statement focusing on heritage, approachability and confidence. The new product/UX design is part of an overall brand transformation process being driven by renowned brand specialists Mutabor from Hamburg/Germany.