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Conventional electric toothbrush existed for decades, but none of them are truly designed with care for user experience and environmental impact . This project aims to redesigned an electric toothbrush that is as easy to use as a non-electric one, and do as little harm as possible to the environment. The project started with the breakdown of several electric toothbrushes on the market. Several aspects such as handling, assembly, and environmental impact are investigated and experimented. The final concept developed from the research combines form and function into an environmental friendly and frustration free product.