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The campaign for a sustainable, quality lifestyle. In recognition of the European Year of Development (EYD) a home-based initiative was created for the Climate Alliance, which can be adapted to billboards in partner cities and communities in over 24 countries. Six posters, representing topics like mobility, consumption or nutrition, are free from negative images or reproachful statements. Instead of disciplining, they present alternatives to climate harming behaviours and instead, advertise a simple, quality lifestyle.