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The Theatertreffen is the most renowned festival of German language theatre and the press has no qualms about calling it “The theatre Oscars”. For its 54th year, it was time to give the image of the Theatertreffen festival a makeover. What was required was no less than a new design concept, which could be used in the future not only for various print applications such as posters or flyers, but also for the Festival Magazine.For the Berlin team, who mostly work digitally, creating an editorial design was a welcome challenge.