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The top-of-the-line E-Bike manufacturer Riese & Müller wished to tackle the digital future through the relaunch of its website – without an online shop. This endeavour required a new brand identity and new digital strategy, allowing users to go for a test ride with ease.
The underlying aim was to generate as many dealer leads as possible. Moreover, scalability had to be ensured through efficient processes, such as connection to the inventory management system, in order to keep in pace with the international growth of the company.