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Biting wind, snowdrifts and slick ice: the new TV commercial from Audi shows how, at the beginning of winter, adverse weather conditions are the perfect environment for the Audi quattro, the car maker’s permanent all-wheel-drive system. Now visitors to the Swiss ski resort of St. Moritz can be convinced of this, albeit far away from the streets below them. The exclusive quattro Bar has just opened, directly in the Corviglia skiing region at an altitude of 2,486 meters. In the bar’s over 100 square meters is space for more than 90 guests, who can experience its full glory during both the summer and winter seasons.