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Derived from the megatrend individualization, the guiding theme for 2018 is UNIQUE YOUNIVERSE – representing the potential that uniqueness plays in creating an exclusive, personal ambience. In this way, DOMOTEX is responding to the ever-growing human desire for individuality and personalization. Tasked with transforming this vision into reality, SCHMIDHUBER were commissioned to develop a new brand philosophy, which was to be established over the next three years.