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Vorwerk - a family-run company in transition
Vorwerk can look back on a successful history dating back over 130 years. However, sometimes change is required in order to keep things the way they have always been. A process of reflection at Vorwerk led to an international realignment of the brand. And "to the greatest revolution ever to take place at Vorwerk".
Strichpunkt acted as CD lead agency overseeing the entire strategy process and developed a new, global corporate design.