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Since 1 January 2017, the DFB sports a new look. With a corporate design developed by Strichpunkt as lead agency.
A dream assignment.
For many years, the DFB umbrella brand and its sub-brands competed as individuals. From now on, they play as a team. Typefaces, colours, imagery and logos share a common design language. The hero brands for the national team and DFB Cup competition retain plenty of independence, while other brands have moved closer to the umbrella brand identity.
Together, they all form a strong DFB world.