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Digital Branding for AUDI AG

Digital Branding for AUDI AG

How does one design a consistent digital brand experience for a global brand? We believe: on the basis of a consistent interaction principle. Usability and identity complement one another, guaranteeing that the brand feels exactly the same in an app as it does in the car. The path to this goal: systematic reduction.
Letting go of old principles.
And a process that is constantly in transition.


Strichpunkt Design

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