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In close, interdisciplinary collaboration with LEDVANCE, a world leader in innovative lighting products and smart lighting solutions, Phoenix Design developed a design strategy that takes the very expression of the visual brand into 3-dimensional product-appearance. The resulting visual brand language – SCALE – is a design-system that will allow maximum flexibility in application, yet ensure consistent brand tonality for all future products to come. Explore. Research. Analyze. Envision. A greatdesign language harmonizes with written and unwritten values of its client.